­Formally established in 1993 – although operating actively since 1990 – ANDI is a non-partisan not-for-profit civil society organization engaged in coordinating innovative initiatives in the field of media for development. Its strategies are founded on promoting and strengthening a professional and ethical dialogue among news rooms, university media departments and other major programs, government, and entities devoted to sustainable development and human rights at the national and global levels.

ANDI was founded in Brazil shortly before enactment of the new Federal Constitution (1988), through which individual liberties were restored and democratic process enshrined. Spurred by popular opinion, the article 227 of the new Constitution mandated that families, society, and the State give “absolute priority” to the rights of children and adolescents. Two years later, Brazil ratified the United Nations Convention on the Rights of the Child and approved the Child and Adolescent Bill of Rights (Estatuto da Criança e do Adolescente – ECA).

The insight and vision of two journalists – Âmbar de Barros and Gilberto Dimenstein –, combined with the knowledge and experience of collaborators in the fields of education, sociology, business, and international cooperation gave birth to the guiding mission of ANDI – News Agency for Children’s Rights.

Under the stewardship of Âmbar de Barros, ANDI turned its attention to two interrelated contexts: on the one hand, underprivileged children and adolescents subject to various forms of social disruption and, on the other hand, a news media insufficiently focused on this reality and incapable of building a culture of investigative journalism in which girls and boys could be incorporated in the public agenda and recognized as subjects of legal relations.

In time, ANDI became a key mediator between large media outlets and social movements devoted to advocating for the rights of the youngest population segments.

Following a review of the institution’s growing contributions to other fields, in 2011 ANDI redefined its underlying mission statement. Re-baptized ANDI – Communication and Rights, the institution’s mission is expanded to include the following three principal areas of activity: Children and Youth, Inclusion and Sustainability, and Media Policies.


Mission and values


Contribute to a culture of promoting the rights of children and youth, human rights, social inclusion, participatory democracy and sustainable development based on actions envolving journalism, information dissemination, entertainment and advertising in any of the media platforms and also in the field of public communication.


The initiatives undertaken by ANDI are founded on promoting and strengthening a professional and ethical dialogue between newsrooms, press associations, communication schools, governments, international organizations, the private sector, and civil society, guided by the principle of media for development. This conceptual framework encompasses communications as a strategic element for the consolidation of democratic systems, guaranteeing human rights, and promoting inclusive and sustainable development.


Programmatic areas

Children and Youth

All persons have the right to live their childhood and adolescent years in healthy family, social, and natural settings that recognize human diversity and continuously facilitate physical, intellectual, and spiritual development. In the context of the multiplicity of content produced or distributed through the media (journalism, advertising, entertainment...), ANDI strives to contribute to ensuring that actors in the communications field recognize and are able to respond in a responsible manner to the privileged position they occupy as guardians of the best interests of children and adolescents, as provided for in the Convention on the Rights of the Child (1989). The treaty defines these segments as society’s most vulnerable and, as such, warranting of full protection and special attention.

Inclusion and Sustainability

The sustainability of human life is not possible in the absence of a harmonious relationship between people and the environment – or of a total correspondence between democracy and the promotion of creative dialogue and unrestricted inclusion. We know that journalism and the media in general – due to their enormous influence in setting the public agenda, delivering information in context, and overseeing public interest institutions – play a decisive role in the debate on the kind of development we want and the best policies for achieving that end.

Communication Policies

The construction of a diverse and pluralistic media environment is critical to secure the vitality of democracy, economic growth, full citizen inclusion, and sustainable development. What is at stake is the fundament right of access to information and the freedom to produce and disseminate knowledge. A democratic media system, moreover, has a significant impact in promoting quality journalism, socially responsible advertising, and constructive entertainment.



Executive Staff
Mobilization Unit

Advisory Board

Antonio Augusto Silva
Ely Harasawa
Fábio Luís de Oliveira Rosa
Marcos Muccillo Daudt
Audit Board
Marilene Oliveira Lobo Assis Gonçalves