Formally established in 1993 – although operating actively since 1990 – ANDI is a non-partisan not-for-profit civil society organization engaged in coordinating innovative initiatives in the field of media for development. Its strategies are founded on promoting and strengthening a professional and ethical dialogue among news rooms, university media departments and other major programs, government, and entities devoted to sustainable development and human rights at the national and global levels.
ANDI was founded in Brazil shortly before enactment of the new Federal Constitution (1988), through which individual liberties were restored and democratic process enshrined. Spurred by popular opinion, the article 227 of the new Constitution mandated that families, society, and the State give “absolute priority” to the rights of children and adolescents. Two years later, Brazil ratified the United Nations Convention on the Rights of the Child and approved the Child and Adolescent Bill of Rights (Estatuto da Criança e do Adolescente – ECA).
The insight and vision of two journalists – Âmbar de Barros and Gilberto Dimenstein –, combined with the knowledge and experience of collaborators in the fields of education, sociology, business, and international cooperation gave birth to the guiding mission of ANDI – News Agency for Children’s Rights.
Under the stewardship of Âmbar de Barros, ANDI turned its attention to two interrelated contexts: on the one hand, underprivileged children and adolescents subject to various forms of social disruption and, on the other hand, a news media insufficiently focused on this reality and incapable of building a culture of investigative journalism in which girls and boys could be incorporated in the public agenda and recognized as subjects of legal relations.
In time, ANDI became a key mediator between large media outlets and social movements devoted to advocating for the rights of the youngest population segments.
Following a review of the institution’s growing contributions to other fields, in 2011 ANDI redefined its underlying mission statement. Re-baptized ANDI – Communication and Rights, the institution’s mission is expanded to include the following three principal areas of activity: Children and Youth, Inclusion and Sustainability, and Media Policies.
ANDI works with strategies that integrate and feedback themselves. It aims at developing medium and long-range actions that allow for potential contribution of these different strategies – reason for the good results achieved in 15 years both in the childhood and adolescence area as well as other themes of the socioenvironmental agenda. Actions based on only one or two of these strategies have revealed favorable results and are often used as a first step – acknowledgement of the field — towards evolution as far as the use of various possibilities and tools are concerned.
ANDI interacts with press offices and information sources on a daily basis in order to build its work agenda and in the dissemination of reference news. It acts not only provoking new agendas but also in help desk attendance to journalists and social organizations. These activities are based on the principle that the search for public quality information lies in the co-responsibility of reporters, editors and sources of information; and that good journalism dwells in the diversity of perspectives and opinions.
So, it is ANDI´s task to promote investigation opportunities, access to relevant information, awards and other forms of acknowledgement – to the best productions as well as to professionals who have a permanent dedication to the area – which is done with rigorous criteria and aware that it is key to stand out themes of public interest and professionals involved in their coverage.
ANDI´s investment in the development of observation methodologies, whether quantitative or qualitative for monitoring news contents is based on the principle that it is essential to give back to professionals and communication companies a critical, structured and constructive review about their editorial performance. This kind of diagnosis allows for correcting faults in the investigation process and bad habits of formation or professional practice. It is also an efficient way to make journalists aware of the possibility to access new knowledge and try different approaches on the issues being discussed.
Media analysis are made mostly taking into account daily newspapers and magazines but in special projects, radio news and television are monitored. This helps each means of communication to reflect upon its own work, comparing with the average media of the sector and even with one or more specific vehicles. They also help the media to realize when they need to focus more in areas in which they are not acting at the moment.
At the same time press offices find in media analysis a way to observe their evolution, for ANDI itself these studies offer inputs for decisions referring to what themes – or to what media – they should put efforts for mobilization and qualification. It is from these evaluations that the main strategies and new projects arise. Analysis are, after all, the way ANDI monitors the results of its own efforts.
The complexity and diversity of agendas related to childhood and youth as well as those referring to other aspects of sustainable human development, demand great capacity from the professional of communication to provide contextualized information to the society, prioritize agenda for debates in the public sphere and inspect government authorities and policies they implement.
The main reason for ANDI´s efforts in Monitoring (media analysis) is to contribute so that media can mitigate some of its limitations in a way to explore original journalistic paths and also in the area of Qualification (or Capability). ANDI seeks to promote seminars to debate the most important aspects brought up by its studies to encourage journalists and sources of information to set a more trusting relationship thus overcoming limits concerning vision and practice. Training opportunities with workshops in their newsrooms and distance learning courses are offered as well.
On the other side, the ties that link ANDI to university date back to 1997 when an internship program has started – hundreds of students have already worked in ANDI´s newsrooms in Brasília and in the following organizations: Rede ANDI Brazil and Rede ANDI Latin America. In 2006 InFormation was created – Cooperation Program for the Qualification of Journalism students in partnership with institutions of higher education. It aims at creating qualification opportunities aware of the interface between communication and social issues in Brazil. Some of the actions of this program are the realization of special subjects in courses of Journalism, contests, seminars, colloquies, the maintenance of a bank with academic works, the publication of reference works and a scholarship program for Conclusion Term Papers.
ANDI´s media successful model for the development has been acknowledged as a “social technology” in the latest years – that is, an initiative that includes products, techniques and/or methodologies that can be reproduced. They were developed in close interaction with communities and constitute an effective solution of social transformation. As far as the work in the childhood and youth area is concerned, “ANDI technology” is being reproduced and enlarged through Rede Andi Brazil and Rede ANDI Latin America.
After well succeeded experiences in the joint construction, ANDI seeks for creating opportunities in transferring its technologies to organizations in other sectors of the socio-environmental agenda as well. Among the principles that guide this work there is an acting that aims at securing structured and sustainable strategies in the medium and long term and the necessary follow-up over the implantation and effectiveness of activities.
Children and Youth
All persons have the right to live their childhood and adolescent years in healthy family, social, and natural settings that recognize human diversity and continuously facilitate physical, intellectual, and spiritual development. In the context of the multiplicity of content produced or distributed through the media (journalism, advertising, entertainment…), ANDI strives to contribute to ensuring that actors in the communications field recognize and are able to respond in a responsible manner to the privileged position they occupy as guardians of the best interests of children and adolescents, as provided for in the Convention on the Rights of the Child (1989). The treaty defines these segments as society’s most vulnerable and, as such, warranting of full protection and special attention.
Inclusion and Sustainability
The sustainability of human life is not possible in the absence of a harmonious relationship between people and the environment – or of a total correspondence between democracy and the promotion of creative dialogue and unrestricted inclusion. We know that journalism and the media in general – due to their enormous influence in setting the public agenda, delivering information in context, and overseeing public interest institutions – play a decisive role in the debate on the kind of development we want and the best policies for achieving that end.
The construction of a diverse and pluralistic media environment is critical to secure the vitality of democracy, economic growth, full citizen inclusion, and sustainable development. What is at stake is the fundament right of access to information and the freedom to produce and disseminate knowledge. A democratic media system, moreover, has a significant impact in promoting quality journalism, socially responsible advertising, and constructive entertainment.
We consider transparency to be one of our pillars in acting. Therefore, we provide meeting minutes, reports on external audits and yearly financial balance.
Minutes and Statutes
Administrative and Finance Director
Antonio Augusto Silva
Graduated in Communication and Journalism by the University of Brasília- UnB, Master´s degree in Development, Society and International Cooperation, UnB and certified in Administration for Third Sector Organizations, FGV- SP. Post-Graduation in Visual Anthropology at Southern California University – USC, in Los Angeles. Worked in Journalism as reporter (BSB, SP), editor (RJ), foreign correspondent (New York), chief editor and presenter (BSB) for Globo TV network. He was the regional Director of Journalism branches from Record TV network and SBT network in Brasilia. Since 1996 he has been acting in communication projects in education areas, public affairs and Law. He directed the British NGO WSPA in Brazil, was a member of the board of directors of international campaigns for WSPA and speaker at G77 at the UN headquarters in New York. He was ANDI`S executive director – Communication and Rights.
Psychologist graduated at USP with specialization in Children´s Education at Niigata University/ Japan. She has worked for 15 years with Children´s Education in the management and maintenance of a private nursery as well as consultant in the training of educators in the area of public and private equipment. Her social works were initiated in the 90´s and she focused on the defense of children´s and adolescents´ rights. She has also been general manager at Fundação Abrinq for the Rights of Children and Adolescents for 12 years. From 2005 to 2009 she was adjunct coordinator at ANDI and was a program manager at Fundação Maria Cecilia Souto Vidigal where she implemented projects focused on the promotion of early childhood development.
Fábio Luís de Oliveira Rosa
Agricultural Engineer, social entrepreneur. President of “RENOVE and PLESE”; executive director of IDEAAS. Experience in the idealization and management of hybrid, non- profit organizations focused on energy access, renewable energy and in the productive use of energy to promote sustainable local development projects. Experience in the development and improvement of national public policies accessible to energy and renewable energy. Experience in the creation and implementation of low-cost rural electrification systems and programs, photovoltaic solar energy systems, social business and models of sustainable management in decentralized generation. Has been awarded international prizes in social entrepreneurism, use of electricity and technical innovations for the benefit of humankind and technology.
Marcos Muccillo Daudt
Majored in Oceanology/FURG/79, has been lottery entrepreneur until 2000 when he moved to the Visual Communication area. In 2008 he became Vide-President and General Coordinator for Igor Carneiro Institute – FICAR and after its extinction in 2014, immediately founded the Institute Cuidar Jovem where he is the current President. In both institutions the work is oriented towards the security for young people in their events, emphasizing prevention against alcohol and drugs, actively acting in partnership with several public and private institutions of this segment. The goals have been reached in the updating of existing laws and promoting new ones besides presential actions in youth events and the hundreds of speeches (230) made in schools, in other public and private institutions in these eight years as a social entrepreneur.
Marilene Oliveira Lobo Assis Gonçalves
Graduated in Accounting by AFUDF (Associação de Ensino Unificado do DF) in 1979. She has large experience Administration, Finances and Controlling besides her knowledge and experience in Planning, Organization Development, Auditing, Controlling and Total Quality programs. She has worked as accountant entrepreneur at REGISTRO – Contabilidade e Processamento Ltda. She has been Finance Manager at CFA – Conselho Federal de Administração, Administration and Finance Superintendent at WWF Brasil and Administration and Finance Director at TRIGGER– Engenharia e Planejamento Ltda., and also Chief of Staff of the Health Secretary at Secretaria de Saúde – DF. She has been Financial Coordinator at ANDI. At present she participates as member of the Deliberative Council of the extinct Fundação Hospitalar -DF and does consulting services for Third Sector entities. She also has made courses and training in areas such as administration, finances, accounting, budget and auditing in Brazil and abroad.